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August 2013 News from AOP and the Industry

Vibrant Media Unveils Storyboard Brand Engagement Solution

Global in-content digital advertising specialist, Vibrant Media, has this week announced the launch of Storyboard - an ad solution designed to amplify brand engagement. more

IPA consultant Nigel Gwilliam Talks Viewability for Publishers

Nigel Gwilliam is IPA Consultant Head of Digital. At the AOP Conference on 3 October he will be moderating a panel on viewability, and here he discusses the key issues around viewa ...more

Manning Gottlieb OMD on the Rise of Real Time Bidding

Katie Eyton is Executive Director, Head of Operations at media agency Manning Gottlieb OMD. At the AOP Conference she’ll be speaking on the “What do agencies want from publishers?” ...more

AOL UK Teams up with AOP Award Winner Outbrain

AOL UK has teamed up with content discovery platform, Outbrain, who won the Technology Partner of the Year Award at the 2013 AOP Awards earlier this year. more

SpotXchange Appoints Director of Publisher Development in the UK

Global video marketplace SpotXchange today announced it has continued its European expansion with the appointment of Nick Welch as Director of Publisher Development. more

21st Century Fox Takes Stake in Vice Media

21st Century Fox has bought a 5 per cent stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million). more

Conde Nast Launches New Subscriber Service with Amazon

Condé Nast and have announced an innovative collaboration that simplifies the magazine subscription experience. more

ESPN, Theorem and Nokia Deliver Innovative Rich Media Solution

Theorem, the world’s leading media operations and creative services business, has worked with ESPN to undertake a web execution of rich media advertising around the sport brand’s N ...more

News Corp and Rubicon Launch Private Ad Exchange

News Corp announced today plans to launch a global programmatic advertising exchange allowing marketers to collectively leverage the company’s leading online and mobile products an ...more

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