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August 2008 News On Digital Media & The AOP

Net newsers - emerging US media consumption pattern

A new generation of well-educated, technically-savvy young web users are shaping the media consumption habits of the US. more

UK embracing on-demand services

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Ofcom research shows that the UK is embracing on-demand web TV services, backing publishers' push to offer these services online with rapidly increasing quality and volume. more

Newspapers attract 95m online

National newspapers reached a total of almost 95m visitors online, said a report from the Newspaper Marketing Agency (NMA) pooling the web traffic data from its members' 16 titles. ...more

Greater ad effectiveness on branded content sites, says OPA study

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Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association ...more

Greater ad effectiveness on branded content sites, says OPA study

Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to research from the Online Publishers Association ...more

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