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July 2009 News from AOP and the Industry

Brand Republic appoints new Editor

Rich Sutcliffe has been appointed as the new Editor of Brand Republic – Haymarket Business Media’s leading website for marketing, media and advertising. more

AOP Digital Landscape Report for July now available


This month's report includes global and UK ad forecasts, online audience size, profile and activity summaries, a media category analysis of web traffic, and a snapshot of the lates ...more

“Video still most important area of growth for digital media”


A report by Strategy Analytics says that broadcasters are moving towards a 'targeted model', as knowing the individual viewer becomes increasingly important... more

'Right audience' takes priority over highest number of users, says Welsh

There was plenty of lively debate at AOP's first 'virtual' event last week, on the growing impact of B2B online media. For this sector of digital media, attracting the ‘right’... ...more

The key to monetising foreign markets

Publishers speaking at AOP’s Forum on 8 July are seeing tangible results from segmenting, understanding, then monetising a... more

Stream UK launches Silverlight-compatible Video Management System

The Stream UK Video Management System (VMS) allows complete management of video assets from upload to deployment on end-user websites. The Q2 2009 release makes Silverlight-ready, ...more

Opinion polls launched on AOP website

We have launched a series of online opinion polls, with the aim of gaining a snapshot of member opinion on a range of issues raised by event and committee activity... more

OPA study released: “The Silent Click: Building Brands Online”


The Online Publishers Association (OPA) has unveiled research pointing to the branding effectiveness of display ad campaigns online. The study, conducted by comScore, assessed 80 o ...more

James Bilefield named Condé Nast International Digital President

James Bilefield has been named President of Condé Nast International's new media division, which has been renamed Condé Nast International Digital. Bilefield will also become a mem ...more

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