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May 2012 News from AOP and the Industry

Q&A: IPC Affiliate Director Simon Denny


Simon was previously publisher of Feelgood Games, an offshoot into ecommerce, gaming and non-advertising revenues. more

Last chance for AOP Awards early booker

Prices rise after Friday 1 June, book now for the best deal. more

Digital Landscape Report 40 out now


The latest AOP Digital Landscape Research Report is now up for members to download. more

Condé Nast to offer advertisers tablet ad metrics

Condé Nast Digital Britain has announced it will be the first UK magazine publisher to provide advertisers with ad-specific metrics for tablet editions. more

IPC appoints YouGov to manage Origin Panel


IPC Insight, the consumer research division of IPC Media, has appointed YouGov to manage the Origin Panel, its ongoing research study of UK women. more

UKOM launches hybrid measurement

New methodology will boost publishers’ UKOM-measured audiences to include visitors from all locations. more

WPP’s 24/7 Media and Microsoft announce ad partnership

24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have announced an extensive online advertising partnership which promises clients of both companies enhanc ...more

Rubicon Acquires Mobile Ad Platform Mobsmith

The Rubicon Project, a leading digital advertising technology company has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith’s mobile solution with Rubicon Projec ...more

AOP statement on EU Privacy Law

The AOP Board has released the following statement on the EU Online Privacy Law, which comes into force on Saturday. more

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