Association of online publishers Helping media owners build better digital business

March 2011 News from AOP and the Industry

ITV's Fru Hazlitt, Aftonbladet, Mumsnet, WSJ among speakers announced for AOP Summit

AOP is challenging publishers to maximise and leverage the value of their brands and content as it prepares to launch its flagship Digital Publishing Summit, with the theme “Publis ...more

Econsultancy releases Ad Serving Buyer's Guide

Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information ...more

Theorem appoints new UK Client Services Manager

Theorem, a supplier of creative services, ad/search/email operations and analytics to digital publishers and marketers, has announced the appointment of Andrew Shephard as the new ...more

iProspect's Louisa Wong on unleashing the power of data


Data could also prove to be an incremental revenue stream for publishers. That said, not all data has the same value; so publishers will have to work out the context value in conju ...more

AOP Digital Landscape Report v.26 out now


The Digital Landscape Report, AOP's aggregation of research, is released for March... more

Online trading: more to lose for publishers on the sidelines?


Publishers are experimenting and staffing up to adapt to real-time bidding (RTB), as represented at AOP’s Trading Revolution forum by... more

GroupM MD on RTB, data, cookies & where publishers fit in


Keynote speaker at AOP's Trading Revolution event Jakob Nielsen gives us his thoughts on what real-time bidding and data trading mean for publishers... more

Rubicon hires Julien Gardès from 24/7 Real Media

The Rubicon Project, has appointed Julien Gardès from 24/7 Real Media to work with premium online publishers in French-speaking markets to leverage REVV, Rubicon’s yield optimisati ...more

AOP Awards 2011 sponsors announced

Launch sponsors include: Admeld, Deloitte, Google, Operative, Olswang, Propel, Rubicon Project, Theorem, and our media partner Brand Republic... more

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