March 2006 News On Digital Media & The AOP
One-in-four US web users view video content weekly
One-in-four US web users watch video content online at least once-a-week, while almost half of all US web users view video content online at least once-a-month, according to a new ...more
Search dominates online ad market worth £1.4bn
The latest results from the Internet Advertising Bureau and PriceWaterHouse Coopers reveal that UK internet advertising reached £1,366m in 2005, taking a 7.8 per cent share of the ...more
Media buyers demand independently verified traffic data
Ninety-four per cent of media buyers view the independent verification of website traffic figures as critically or very important to validate media owners' claims, according to new ...more
IPA launches Touchpoints survey
The Institute of Practitioners in Advertising (IPA) today launched the first part of its Touchpoints initiative, a multimedia research tool that has been three years in the making ...more
Online ad spend reaches £1.1bn
The latest figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA) show that spending on internet advertising in the UK bucked a ble ...more
Consumer demand for podcasts to rise, says new research
A quarter of all adult internet users will listen to a podcast in the next six months, according to a new study by market research agency BMRB. more
US online paid content revenues top 2bn dollars
Annual US online paid content revenues jumped to an all-time high of $2bn, according to the US Online Publishers Association's (OPA) full-year 2005 Online Paid Content U.S. Market ...more
Ofcom publishes media literacy audit
Media platforms are still considered by the public in 'traditional terms' and there are few signs yet of a widespread recognition of their wider digital functions, according to the ...more
Internet usage overtakes TV viewing
For the first time, using the internet has overtaken watching TV as the UK's favourite activity. According to research conducted by TNS, two thirds of users increased the amount of ...more
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