iPad/Tablet Forum

#ukaop The launch of Apple Newsstand in October has lit a fire under publishers’ tablet efforts. Its early take-up bodes well for traditional publishers under increasing pressure to produce big gains on mobile platforms, while controlling costs. At this forum, we presented a series of talks and a Q&A session on developing iPad apps from four leading companies, covering development and design, through to delivery and fulfilment. Our speakers covered iPad case studies from all corners of UK media: magazines, broadcasting, newspapers and books: Read our report on this event: Newsstand and second screen tablet opportunities Schedule and Presentation Downloads
Introduction from Event Chairman – the state of the tablet marketplace Tim Rowell, Client Strategy Director, EMEA, Tigerspike Lessons from Future’s 65 edition Newsstand launch

• FutureFolio – the benefits of in-house platform
• HD Vs. SD and the iPhone
• Working with Apple
• Sampling and marketing

Mike Goldsmith, Editor-in-Chief, iPad & Tablet Editions, Future Publishing - download presentationDownload Type: pdf
Download Size: 3330k (members only) DK Eyewitness Travel for iPad – a UX/UI Case Study

• An approach to usability and design that showcases content designed for print
• Including comprehensive navigation, maintaining user engagement and balancing existing convention with innovation
• Designing a new interactive and visual language for the DK Eyewitness apps
• Devising a semantic web publishing process to automate content from print to digital to app

Alex Morrison, MD, Cogapp - developer of the DK Eyewitness Travel Guide apps - download presentationDownload Type: zip
Download Size: 84348k (members only) The Times on iPad – making the tablet pay

• Background - what we did, how we did it and what we achieved
• What we learnt about making the tablet pay and building a loyal audience.
• Future opportunities - Some thoughts on how the market might shape and what publishers should look out for
• Read our interview with Lee

Lee Wilkinson, Head of Product Strategy - Devices at News International  Channel 4 & app sponsorship – the case for free, ad-sponsored on iPad

• The tablet advertising space & where C4 sees this fitting in
• Approach & execution of sponsorship on 4oD iPad app
• C4 sponsorship of the Guardian on iPad
• Future roadmap for 4oD on tablets

Ed Couchman, Commercial Controller, Channel 4 - download presentationDownload Type: ppt
Download Size: 12668k (members only) Key points to consider

• What’s different about iPad/tablet apps as a product, and where they fit in your mobile strategy
• Maintaining premium pricing, managing VAT & Apple’s 30% cut
• The learnings around selling bundled print and digital subscriptions
• The state of tablet advertising and getting agencies up to speed
• Getting ready for the Kindle Fire and its ‘forked Android’ code base