Vive La Révolution!

French Premium Publishers come together to trade. Can UK Publishers follow?

  Team GB led the way at this summer’s Olympics from our Gallic cousins, but have the Parisian Premium Publishers shown the path for UK publisher to follow? This week La Place Media launched in France. An independent Premium Ad Exchange selling the qualified digital audience of premium media websites of Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité, exclusively. By coming together La Place Media presents a formidable alliance, providing significant reach & scale, as well as depth of data. The standard is set to include only genuinely premium publishers, and allows for transparent sharing of data assets across a set of Publishers who are sat on valuable audiences. Newspapers, Broadcasters, Magazine portfolio businesses are all part of the collective.

• Reaching 28 million unique users
• Delivering more than four billion monthly impressions
• Over 80 Brand sites particpating

AOP Event Partner Exchangewire asked La Place Media MD, Fabien Magalon (pictured), about what was behind the French media initiative, and whether a similar model could succeed here in the UK. Click to Read. Exchangewire Founder
Ciaran O’Kane is speaking
at the AOP Summit on Oct 12^th.
Book your places now. About La Place Media La Place Media is an exchange of the biggest online media companies in France, including newspapers, magazine companies   and broadcasters. These publishers believe that collective scale, reach and data will deliver success for them online and have selected Rubicon Project to power the exchange the best platform for automated trading and data-driven advertising. About Exchangewire ExchangeWire is the leading, global data-driven publication that reports, analyses and provides expert opinion on the evolving digital advertising landscape. They are holding their Annual event ATS London on the 18^th Sept. AOP publisher members can claim a 15% discount on tickets - please contact Rachel at ExchangeWire for details on how to claim the discount. Read the full Press Release at http://www.ukaop.org.uk/news/la-place-media-launches-with-rubicon3721.html#rPrvojjSu1htkcJt.99