As online matures, media planners are under increasing pressure to justify their investment in the medium. AOP and ABC ELECTRONIC explored how publishers can use trust in online information to attract more spend at a seminar titled
Trust your numbers? on 6 December.
Read about the forumPresentations (available to AOP members only)
- Richard Foan, managing director, ABC ELECTRONICDownload Type: pdf
Download Size: 2263k - Steve Filler, advertising and sponsorship manager, Guardian UnlimitedDownload Type: pdf
Download Size: 376k - Tom Bureau, managing director, CNET Networks UKDownload Type: pdf
Download Size: 810k - Steve Goodman, group press director, MediaComDownload Type: pdf
Download Size: 2787k - Craig Osborne, media director, Agency.comDownload Type: pdf
Download Size: 340k