Association of online publishers Helping media owners build better digital business

The secrets of successful email copywriting

4 Sep 2009
08.30 to 13:30
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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Delegates will learn how to create emails that get delivered, opened, read and
acted upon.

This intensive one-day course will cover creative and copy
approaches certain to deliver results across a variety of marketing tasks.
Delegates will have the option to present recent email campaigns for comment,
as well as to flex their creative muscles on focused writing assignments.

Suitable for: Marketing managers and executives who are responsible for
writing, briefing and evaluating email campaigns.

Course content

  • identifying your target readers
  • how to craft the ‘from’ and ‘subject’ lines
  • designing for the preview pane
  • killer headlines and opening gambits
  • structuring an effective and logical message
  • smart ways to outfox the spam filter
  • the call to action – don’t leave it to last
  • text, HTML, Multi-Part – format considerations for campaigns
  • Improving engagement – what can you do to guarantee success
  • why smart marketers are moving to automated messaging

Course leaders: John Weir
Member price: £315 + VAT
Non-member price: £350 + VAT

Download booking form:

Download Booking Form