Steve Ricketts has over 15 years' experience in creating value from emerging technologies and over 7 years focussed on mobile. His company ATAO provides a range of services, including strategic, advertising and innovation consultancy, within the mobile sector. Clients include VC's; the GSMA; mobile agencies, retailers and technology start-ups; as well as voluntary work for UNICEF.
Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including m-payment, launching m-advertising and consumer focussed apps. He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.