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Steve Ricketts, Managing Director, ATAO

 Steve Ricketts has over 15 years' experience in creating value from emerging technologies and over 7 years focussed on mobile.  His company ATAO provides a range of services, including strategic, advertising and innovation consultancy, within the mobile sector. Clients include VC's; the GSMA; mobile agencies, retailers and technology start-ups; as well as voluntary work for UNICEF. Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including m-payment, launching m-advertising and consumer focussed apps.  He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.