Association of online publishers Helping media owners build better digital business

Simon McDonald, Business Director, InSites Consulting

Simon McDonaldAfter a brief spell in the research team at Whitbread, back in the days when they still sold beer, Simon joined the media department at Ipsos, eventually becoming a Director on the media board.  He has also spent time on the client side working for Financial Times and before setting up his own media research consultancy Firefly Research, and was Managing Partner of the London office of Australian company The Leading Edge.  Simon joined InSites Consulting in May this year, and is Business Director for the media sector. InSites Consulting is at the forefront of new and innovative techniques which help to bring the consumer into the organisation all the way up to the boardroom, by activating consumers, clients and employees through engaging experiences.  It is currently agency of the year in the Netherlands, and the London office has just been nominated as new agency of the year by the MRS in the UK. Simon is speaking at our Ad research forum – Valuing the engaged consumer on 7 December.