This forum explored some of the management challenges and opportunities facing digital businesses as they turn their attention to 2010 and beyond:
How to manage the successive waves of organisational change that the coming years will require, how to keep the company lean as it continues to diversify, how to manage an ever-expanding range of digital products, how best to engage with the company's people.
Read our summary of the event:
Innovation – "not just around the edges, but at the core"Read our interview with Tom Turcan,
'2010 will see “Relentless pursuit of ROI, rather than reach”'Read biographies of the speakers at this event.Full Event Programme
Chair's Introduction and Overview -
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Tom Turcan, Founder, Runcat Consulting
- Market context: what (ever) next?
- Making strategy relevant
- The challenges change presents
Building Products With Impact In A Changing Digital Landscape -
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Mary Beth Christie, Head of Product Management, FT.com
- Setting priorities
- Solve the problem; don't build a solution
- The right rhythm - sprints vs distance
- Giving birth to a new product is just the beginning
Managing An Efficient Digital Transformation -
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Howard Davies, Media Partner, Deloitte
- Structuring an effective traditional/digital organisation
- Balancing revenues and resources appropriately
- Managing the journey...to an uncertain destination
Managing People Through Change -
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Dr. Dietmar Schantin, Group Director, Editorial, Advertising and General Management, WAN-IFRA
- Why getting it right is vital
- Helping staff adapt to change
- Supporting and motivating individuals through change
The Trader Transition - Case Study: Trader Media GroupEdwin Ulak, Publishing Director (Digital), Trader Media Group
- The Transitional Journey of Trader Media
- Challenges, opportunities and results
- Preparing for 2010