Scott has been working in the Starcom MediaVest Group
Research team since 2007, where he has been involved with the Emerging Spaces Research and Thought Leadership programme, which looks at new media spaces that technology is opening up, and the impact that this has on consumer behaviour and the opportunities they create for advertisers.
This has included primary research projects looking at internet TV, mobile internet and gaming, and writing viewpoints around new media and communication technologies.
He is also involved in the development of new digital tools for planning and buying of digital media, working on digital strategies for clients, and the digital elements of SMG and VivaKi Learning and Development programme.
Outside of work, he is also a husband and father, a semi-retired gamer, an amateur website and iPhone app developer, and a second-rate guitarist.Read AOP's interview with Scott
, where he gives the agency view on research in digital media, and how publishers and agencies should be working together on insight and data.
Scott is speaking at the AOP Research Forum: Unlocking insight from changing online behaviour
- book your place now
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