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Sarah Messer, Head of Commercial Research & Insight, ITV

Sarah MesserSarah Messer has been at ITV for 5 years as Head of Commercial Research & Insight. Sarah’s team work closely with media agencies and advertisers, helping them navigate the multi-channel and digital world and delivering strategic insights about the ITV Family & the media landscape.  Sarah chairs the Association of Online Publisher’s Research Committee, working with a range of content publishers across the industry to further understanding & innovation, as well as Chairing Clearcast’s Research Committee working alongside the industry regulators.  She also plays an active role in the development of UKOM, the digital measurement initiative.  Sarah joined ITV from News International where she worked on their red top newspaper titles & also spent a number of years at the Financial Times. Sarah is speaking at our Ad research forum – Valuing the engaged consumer on 7 December.