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Richard Ascott, Head of Digital, Alfred Dunhill

Richard Ascott
Richard Ascott is Head of Digital at Alfred Dunhill and oversees the global e-commerce business and digital marketing. Richard joined dunhill in 2008 and oversaw the redesign and launch of the brand site. is e-commerce enabled across 13 different regions and covers 5 languages with a strong presence in the APAC region.

Recently Richard oversaw the launch of a new content platform - DAY 8 with a supporting iPad App. Here the brand is editor and shines a light on global ideas and people that embody the values of Alfred Dunhill through original films, audio and written articles. DAY 8 exists in 5 languages and is published on and across FB, Twitter and YT. It is set to launch across the 3 major Chinese social media platforms in 2011.

Prior to his role at Alfred Dunhill Richard was founder of Rodnik, the luxury womenswear label. Over five years as Managing Director he built Rodnik into an international brand working with major retailers across the globe including Barneys, Net-a-porter and Selfridges. Richard wrote a monthly column in the Financial Times entitled, ‘Adventures in Fashion’ which ran for two years.

Richard appeared at Maintaining editorial integrity and making partnerships pay on 17 February - find out more about the event.

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