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Research Forum Speakers Announced

AOP's next forum, covering Research - Meeting the challenge of changing consumer behaviours is taking place on 14 November at the Blue fin building, Southwark.


  • James Smythe, MD Culture of Insight (Chair)
  • Mark Riseley, Group Product Marketing Manager, Google
  • Sue Gray, Head of Advertising Research and Development , Channel 4
  • Ian Gibbs, Commercial Planning Manager, Guardian
  • Anne McCreary, Digital Strategy Director, Carat
Places are free to book for AOP members

Speaker Biographies

Sue Gray, Head of Commercial and Corporate Research, Channel 4
Sue Gray Channel4

Sue’s first job in media research was at Channel 4 in 1987 – starting with programme research and over the years also working on Corporate and Sales Research.  After 6 years she moved across to the agency world to join the media department of BBH (then a full service agency) as Head of Research.  The millennium inspired a change of direction and Sue became a free-lance consultant working with companies such as IPC, the BBC, IPA, and BMRB.
By way of another change Sue completed an MSc in Psychology in 2007 before returning ‘home’ to Channel 4 at the start of 2008.  Her current role is Head of Advertising Research and Development - currently with a particular focus on the commercial application of C4 's data initiative. Mark Riseley, Senior Market Researcher, Google
Mark Riseley is a senior market researcher at Google, working on ad effectiveness methodologies and consumer insights into media usage. Prior to joining Google in 2007, he worked for Gartner, Inc. as a Research Director focusing on multi-channel and e-commerce business issues primarily for the retail and travel sectors. Mark holds a BA in Modern & Medieval Languages from Emmanuel College, Cambridge. Ian Gibbs, Commercial Planning Manager, Guardian Ian Gibbs, Commercial Planning Manager at Guardian News and Media, is responsible for providing research, insight and data supporting commercial strategy across the Guardian's advertising sales teams. Having spent five years working in GNM's Audience Insight team, and prior to that, three years at Millward Brown Dynamic Logic, Ian has a background that spans quantitative ad effectiveness research and media planning, while at the same time his team has taken many award-winning research projects to market, including the Guardian's Brand Aid Panel and the Word of Mouth planning tool. Anne McCreary, Digital strategy director, Carat Anne McCreary is digital strategy director at Carat where she is developing data-led integrated campaigns and social business models for leading clients including GM and Rank Interactive.
Anne’s primary interest is in the creative opportunities emerging from the intersection of technology, culture and human behaviour. Part of the team responsible for the recent Bodyform Responds: The Truth video that has had over 3.1 million impressions on YouTube to date, Anne’s career in digital spans 14 years and she is best known for her digital strategy work for Paddy Power and Trinny & Susannah. More recently she has been developing social engagement models for Nestle Kit Kat & Aero, Aviva and Three mobile.  Anne’s primary interest is in the creative opportunities emerging from the intersection of technology, culture and human behaviour. James Smythe, MD, Culture of Insight James has worked in research and insight roles for companies across the media industry, including the Radio Advertising Bureau, Carat, BMRB and GCap Media (now Global Radio), leading strategic consumer insight projects for clients as varied as Capital Radio, Renault, AOL, DCMS, Asda, and Arla Foods.
He started research consultancy Culture of Insight in 2009, and now have a team of three and a client list including ESPN, Eurosport, BBC, Reuters, CBS, Primark, Kantar and UKOM (as part-time General Manager).But the best times are spent with family, and canoeing (he is currently a british masters champion and occasionally GB team manager). Find out more about the event, and book your place online.

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