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Programme

The AOP B2B Conference, 12th March 2013
9:30 - 9:40: Welcome: John Barnes, Chairman, Association of Online Publishers 9.40 – 10.00: Opening Remarks, Conference ChairmanChuck Richard, VP & Lead Analyst, Outsell
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10.00 – 11:15: Opening Keynote Panel: B2B Brands – The Transformation of B2B Marketing
Christian Frei, Senior Marketing Director, Central Marketing Organization, Microsoft Western Europe HQ
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Stefan Heeke, Director Digital Marketing, Siemens Corporation
Conor Ogle, Global Head of Marketing, Global Banking and Markets, HSBC
Julien Roux, Marketing Manager, EAME – Construction and Infrastructure Division, Caterpillar  
Moderator: Michael Toedman, Managing Director, Soho Syndicate   11.15 – 11.40: Coffee Break 11.40 - 12.30: Social & Search Strategy for B2B 11.40 – 12.05: Social Media, Publishing & Business
- Bruce Daisley, Sales Director, Twitter UK
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- Moderator: Joel Harrison, Editorial & Content Director, B2B Marketing 12.05 – 12.30: Innovative Discovery & Platforms for Content: The heart of your digital strategy
- Richard Robinson, Director, B2B Markets, Google
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- Moderator: Joel Harrison, Editorial & Content Director, B2B Marketing Two sessions featuring senior executives from non-media owners providing insight on reaching B2B professionals outside of the media owner model, including partnerships and collaboration with premium content/media owners. 12.30 – 13.30: Networking Lunch 13.45 - 14.30: B2B – Execution & Platforms Workshop: One
Choice of three break-out sessions led & moderated by leading industry experts/trade publications, with brand owner & agency contribution to highlight trends and priorities. 1. Lead Generation: High performance strategies, sources and platforms for successful lead generation and lead nurturing.
Moderator: Debbie Williams, Managing Director, Smart B2B Marketing and Chair of the IDM B2B Committee
Speakers: Paul Cowin, Director of Insights, Global – DWA
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Marcus Wilkinson, Publishing Director, IDG
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Erik Matlick, CEO and Founder, Madison Logic
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Download Size: 1275k
2. Content Marketing: Best practice for B2B marketers investing in content creation, tactics and distribution of content. Including case studies featuring partnerships with B2B media owners.
Moderator: Joel Harrison, Editorial & Content Director, B2B Marketing
Speakers: Stan Woods, Co-Founder & Managing Director, Velocity Partners
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Niaz Samadizadeh, Head of Creative Solutions, CNBC
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Stuart Wilkinson, VP Mareting, eZ Systems
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3. Paid Content Models: The evolution of paid content models for B2B media owners serving professionals and the value to B2B brands.
Moderator: Robert Andrews, Editor
Speakers: Rich Sutcliffe, Digital Development Director, Haymarket Business Media
Alastair McLellan, Editor, Health Services Journal
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14.45 - 15.30: B2B – Execution & Platforms Workshop: Two
Choice of three break-out sessions led & moderated by leading industry experts/trade publications, with brand owner & agency contribution to highlight trends and priorities. 1. Mobile & Tablet Strategy: Smart tactics to leverage professional use of smartphones (tactical and day-to-day tasks), tablets & apps (to watch, learn, read & discover) for brands, agencies & media owners.
Moderator: Ronan Shields, Reporter, MarketingWeek
Speakers: Anthony Marris, Head of Mobile, OgilvyOne UK
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John Barnes, Managing Director, Digital & Tech, Incisive Media & Chairman of AOP UK

2. Analytics:  The evolution of effective analytics & data for media.
Moderator: Chuck Richard, VP & Lead Analyst, Outsell
Speakers: Phil Clark, Digital & Audience Director, UBM Built Environment
Matthew Shanahan, Senior Vice President of Strategy, Scout Analytics
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Mike Read, SVP, MD Europe, comScore
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3. Social Media: Methods and metrics for B2B social media marketing – leveraging social media efforts across the marketing mix.
Moderator: Gordon MacMillan, Group Social Media Editor, Brand Republic
Speakers: James Weatherill, Head of B2B, Mindshare
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Joel Davis, Chief Executive, agency:2
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15.30 – 16.00: Coffee Break 16.00 – 17.15: The Future of B2B Media & Marketing   Stuart Giddings, Managing Director, Carat Enterprise  
Tim Potter, Managing Director, Business Publishing, Centaur Media
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Marco Bertozzi, Executive Managing Director, EMEA, VivaKi
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Bob Carrigan, CEO, IDG Communications
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- Moderator: Chuck Richard, VP & Lead Analyst, Outsell  
Leading B2B Agency Executives and CEO’s from top B2B Media owners each presenting their view of the key drivers of the future of B2B media/marketing, supported by a case study from a B2B brand including results. With Q&A and discussion to follow. 17.15: Drinks Reception
Agenda correct at time of going to press and subject to change.