Association of online publishers Helping media owners build better digital business

Programme

2.00 - 2.30 Registration   2.30 - 2.35  Welcome from AOP: Tim Faircliff, Interim Director, AOP   2.35 - 2.45  Chair's Introduction: Steve Ricketts, Managing Director, ATAO   2.45 - 3.05   The Rise of the Connected Device Mark Challinor, Director of Mobile Platforms, Telegraph Media Group   * How TMG has commercialised it's mobile delivery
* The "mobile moment" that will change all our lives
* Where the money will be - What's next for mobile     3.05 - 3.25  State of the UK Mobile Market and the Opportunities for Mobile Advertising
Paul Goode, Senior Vice President Industry Relations, comScore Europe * Trends around mobile consumption and devices
* Mobile advertising opportunities
* Multi-Platform data and upcoming developments in measurement 3.25 - 3.45 Coffee Break   3.45 - 4.05 The Agency View of the Mobile Landscape Today
Alex Newman, Head of Mobile, OMD International   * The promise of mobile: Why agencies & advertisers find mobile alluring
* Mobile to date: Why has the promise not materialised?
* Campaign challenges
* What needs to change for mobile to fulfil its promise     4.05 - 4.25 Identifying and Harnessing Mobile Ad Trends
Ross Brockman, Strategic Partner Lead, Google UK    * How technology is driving and simplifying the mobile ad landscape 
* SDKs to RTB * What's next for mobile ads - location and contextual targeting and "360 ads"
* Shifting goals from acquisition to monetisation
* Developing an effective mobile strategy   4.25 - 5.00 Panel Discussion Moderator: Steve Ricketts, Managing Director, ATAO   Ben Campbell, Head of Commercial Strategy, Digital, Telegraph Media Group
Alex Newman, Head of Mobile, OMD International
Ross Brockman, Strategic Parner Lead, Google
Paul Goode, Senior Vice President Industry Relations, comScore Europe 5.00 - 6.00 Networking Drinks Reception: The Refinery. Sponsored by Theorem