Association of online publishers Helping media owners build better digital business

Profiting from the internet

3 Dec 2009
09.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective.

Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.

Course content

  • planning a successful internet presence
  • revenue generating – how to make money from commercial partnerships
  • using your offline content to create a compelling site – cost effectively
  • social networks – building a thriving community both on and offline
  • email marketing – how to get your campaign noticed
  • how search is changing to meet user needs and what that means for print media
  • driving subscriptions online to benefit print
  • which companies are having success on the web, and why?
  • going global – enabling your products to achieve an international reach
  • digital magazines analysed and explained

Course leader: John Weir
Member price: £455 + VAT
Non-member price: £505 + VAT

Booking form:

Download Booking Form