Association of online publishers Helping media owners build better digital business

Profiting from the internet


Date:
3 Dec 2009
Time:
09.30 to 17:00
Venue:
AOP Offices
Address:
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
Download Booking Form

An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective.

Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.

Course content

  • planning a successful internet presence
  • revenue generating – how to make money from commercial partnerships
  • using your offline content to create a compelling site – cost effectively
  • social networks – building a thriving community both on and offline
  • email marketing – how to get your campaign noticed
  • how search is changing to meet user needs and what that means for print media
  • driving subscriptions online to benefit print
  • which companies are having success on the web, and why?
  • going global – enabling your products to achieve an international reach
  • digital magazines analysed and explained

Course leader: John Weir
Member price: £455 + VAT
Non-member price: £505 + VAT

Booking form:

Download Booking Form