Association of Online PublishersHelping media owners build better digital business
Profiting from the internet
- Date:
- 3 Dec 2009
- Time:
- 09.30 to 17:00
- Venue:
- AOP Offices
- Address:
- Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective.
Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.
Course leader: John Weir
Member price: £455 + VAT
Non-member price: £505 + VAT
Booking form:
Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.
Course content
- planning a successful internet presence
- revenue generating – how to make money from commercial partnerships
- using your offline content to create a compelling site – cost effectively
- social networks – building a thriving community both on and offline
- email marketing – how to get your campaign noticed
- how search is changing to meet user needs and what that means for print media
- driving subscriptions online to benefit print
- which companies are having success on the web, and why?
- going global – enabling your products to achieve an international reach
- digital magazines analysed and explained
Course leader: John Weir
Member price: £455 + VAT
Non-member price: £505 + VAT
Booking form:
