Profiting from the internet

An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective.

Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.

Course content:

• planning a successful internet presence
• revenue generating – how to make money from commercial partnerships
• using your offline content to create a compelling site – cost effectively
• social networks – building a thriving community both on- and offline
• email marketing – how to get your campaign noticed
• how search is changing to meet user needs and what that means for print media
• driving subscriptions online to benefit print
• which companies are having success on the web, and why?
• going global – enabling your products to achieve an international reach
• digital magazines – the next generation of publishing analysed and explained

20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.