Your organisation may have decided that user-generated content is the way to go, but how do you handle the practical issues? As a traditional media company, how do you develop “porous media”; integrating your existing and social media? This forum brought together industry experts to discuss and debate the next steps.
“It’s hard work steering through the mountain of material that comes in – but it’s worth it if you can,” said Paul Brannan, deputy editor, BBC News Interactive, “There is any number of examples of how our users have lit up BBC journalism.”>[more]
Click on the links below to download the presentations:>Paul Brannan, BBCDownload Type: pdf
Download Size: 2811k>Robert Marcus, Chat ModeratorsDownload Type: pdf
Download Size: 892k>Kim Walker, Pinsent MasonsDownload Type: PPT
Download Size: 117k>Neil McIntosh, GuardianDownload Type: pdf
Download Size: 940k
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