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Paul Goode, SVP Industry Relations, comScore

Paul Goode is SVP of Industry Relations at comScore, where he is responsible for submissions to the relevant industry bodies for the next generation of PG_cSmedia measurement. His current focus includes the unified measurement of panel and census data for both online and mobile, and the roll out of richer ad effectiveness offerings. Prior to this, Paul led business development efforts for comScore’s mobile product portfolio and was central to the creation and launch of the GSMA Mobile Media Metrics in the UK. Paul also played a key role in setting up M:Metrics Europe, overseeing products, operations and marketing in the early days before better people were hired. M:Metrics was acquired by comScore in 2008. Prior to M:Metrics, Paul laboured to enable the mobile content and applications market since the mid-nineties, with roles at Metrowerks, Motorola and Oberthur Smart Cards. Paul is a graduate of Oxford University, where he studied classical literature, ancient history and philosophy – the perfect education for the world of media measurement. Please follow this link to Paul’s profile on LinkedIn