Association of Online PublishersHelping media owners build better digital business
Practical guidance on how to optimise digital partnership and sponsorship opportunities
- Date:
- 27 Feb 2008
- Time:
- 14.00 to 17:00
- Venue:
- The Economist Offices
- Address:
- 26 Red Lion Square, London WC1R 4HQ
Event Description
On the afternoon of Wednesday 27th February, AOP held a forum on how to optimise digital partnership and sponsorship opportunities. Presentations are available to download below; Summary: Partnerships key to 'pull' marketing.
Agency Perspective
Showcase One (14:50): Partnership Innovation
Showcase Two: Integrated Editorial
Showcase Three: Managing Partnerships
Agency Perspective
- 10 top tips of partnerships
- Tom Dunn – media development manager, i-level
download powerpointDownload Type: ppt
Download Size: 3627k
- Case studies: Intel/SecondFest and Tourism Australia/Your Australia
- Chris Pelekanou, sales director of Guardian News and Media
download powerpointDownload Type: ppt
Download Size: 3079k / download SecondFest filmDownload Type: mpeg
Download Size: 29467k
- Case studies: Ford bite and Egg Mortgages
- Ed Couchman, group commercial manager, new media, Channel Four
download powerpointDownload Type: ppt
Download Size: 24146k / bite filmDownload Type: wmv
Download Size: 18889k / egg filmDownload Type: wmv
Download Size: 22142k
- Case studies: LG andMarriott
- Serena Privett, commercial director, CondéNet UK
download powerpointDownload Type: ppt
Download Size: 11401k / LG filmDownload Type: wmv
Download Size: 20279k / Marriott filmDownload Type: wmv
Download Size: 8313k
