Association of online publishers Helping media owners build better digital business

OPS Markets


Date:
7 Jul 2011
Time:
08.00 to 18:00
Venue:
London Film Museum
Address:
Riverside Building, County Hall, London SE1 7PB

OPS Markets
Participants in this one-day event from AdMonsters will share best practices from across the industry related to the increasingly complex digital advertising marketplace.

The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS: Markets.

AOP Members get 20% off tickets - use the discount code MKAOP20 - more info/book your place.

Speakers include:

Paul Vassallo, Head of Online Trading / Display and Anna Foster, Head of Data Strategy at Media Contacts
Richard Wheaton, Managing Director at
Richard Foan, Group Executive Director of Communication and Innovation at ABC
Rob Beeler, VP of Content, AdMonsters
Marco Bertozzi, Managing Director, EMEA Vivaki Nerve Center
James Hamlin, Director of Online Marketing, SeatWave
Bob Bahramipour, Vice President of Business Development, TRUSTe
Peter Kirwan, Journalist for WiredUK and the Guardian
Nigel Gilbert, Chief Marketing and Development Officer, Unanimis
Richard Wheaton, Managing Director,

Topics include:

Realising the Revenue Potential of Publisher Data
Campaign and Inventory Management in a RTB World
Working with Third Party Data Providers
Retargeting Strategies
Brand Safety as a Revenue Generator
Measuring Engagement in Real Time
Connecting the dots between DSPs and SSPs