Association of online publishers Helping media owners build better digital business

APA Digital Breakfast - Notes from the Editors

21 Jul 2009
08.00 to 10:30
Microsoft London (Cardinal Place)
100 Victoria Street, London, SW1E 5JL

Event Description

Read APA's Summary of this event -Usefulness is the key to successful online content

Online editors face a host of challenges – communicatively, commercially, operationally and politically. Often online editors are drivers of real change within traditional publishing businesses, and have to break the mould in terms of the way in which they reach and communicate with customers online.

At this month’s APA Digital Breakfast we hear from three market leading online editorial specialists, who will share with us their challenges and successes, and provide some guidance as to how publishing agencies can deliver effective editorial solutions for our clients:

How does writing for the internet differ to writing for print? What can it bring to a business?

Annie Deakin, Editor of and design columnist for The Independent.

Discussing the challenges of editing the online magazine for, the no.1 website for designing and shopping your home.

Topics to cover: SEO, daily news, social bookmarking, blogging, competitions, mydeco TV, re-design, e-zines, staff picks, twitter, book extracts.
In a nutshell, how to make online editorial (on a tight budget) boost a business.

Are you clients fit for online (FFO)?

Anne Caborn, Creative Director CDA, shares insights around preparing clients for online editorial planning.

Your client may be great on clay (offline) but what about grass (online)? ‘FFO’ explores the role of the agency ‘coach’, transforming mindsets so clients grasp the ‘change of surface’ between online and offline branded communication.

BlogaPenguinClassic, a case study

Anna Rafferty, Managing Director, Penguin Digital. Also winner of New Media Age’s Greatest Individual Contribution To New Media 2009.

How to let go of control; the challenges and rewards of handing over control of your content to your readers when you are a 75 year old, editorially-led content company.

The digital breakfast is open to both APA members and non-members

APA/AOP members - £50 per person, inclusive of breakfast
Non-members - £80 per person, inclusive of breakfast

To guarantee your place, contact Amanda Burrell // 020 7400 7542