Association of online publishers Helping media owners build better digital business

New Rules of Revenue: Online Advertising 2010


Date:
23 Feb 2010
Time:
14.00 to 18:00
Venue:
IPC Media
Address:
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

Read AOP's report on this event:
The first rule of online revenue: there are no rules.

Read an interview with Matt O'Neill, AdMonsters President.

Read an interview with Donald Hamilton, Managing Partner, Precedio Consulting

Online display advertising has seen a dramatic evolution in recent times - With the rise of ad networks, exchanges and optimisers, to sit beside sales houses and in-house teams, the current online advertising landscape is far more sophisticated than ever before. It also offers publishers much greater choice.

There are new ways for publishers to trade and new ways to generate additional revenue and cost savings. But with greater complexity, comes increased challenges such as controlling the quality of campaigns and creatives and ultimately protecting the brand.

So how can publishers take full advantage of what the market has to offer while overcoming the challenges of increasing automation, and commoditisation?

This forum brought together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers: the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.

We asked

Where do publishers stand with display advertising today and what are the biggest challenges that they face? How can publishers benefit from new trading mechanisms and where do agency and publisher networks fit in? What role can and should audience data play in revenue generation, and what are the legal implications/restraints?

Speaker Presentations (member access only)

Trends and Expectations in display advertisingDownload Type: pdf
Download Size: 1986k
- Matt O'Neill, President, AdMonsters

The changing dynamics of buying and selling mediaDownload Type: ppt
Download Size: 8208k
- Dave Katz, Head of Digital Trading, MPG

The legal aspect of data usageDownload Type: ppt
Download Size: 200k
- Kimon Zorbas, Vice President, IAB Europe

The role of audience data in generating display revenues for publishersDownload Type: ppt
Download Size: 3363k
- Donald Hamilton, Managing Partner, Precedio Consulting

Speakers included:

  • David Katz, Head of Trading, Media Contacts
  • Marta Martinez, SVP Operations & Business Development, MediaMath
  • Nick Burcher, Head of VNC UK & Products / Partnerships EMEA, Vivaki
  • Tom Bowman, VP Strategy & Operations, Global Advertising Sales, BBC Worldwide
  • Ciaran O'Kane, Editor, ExchangeWire.com

  • Naomi Hahn, Head of Display Advertising, AutoTrader
  • Donald Hamilton, Managing Partner, Precedio Consulting
  • Kimon Zorbas, VP of IAB Europe
  • Steve Dorey, Director of Business Development, Criteo
  • Stuart Colman, MD, European Operations, Audience Science
  • Chair: Matt O'Neill, President, AdMonsters

The New Rules of Revenue: Online Advertising 2010 took place on Tuesday 23 February at IPC Media.

Improve Digital

This event is supported by
Improve Digital


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