Association of online publishers Helping media owners build better digital business

Going Global - Monetising your international audience

8 Jul 2009
13.00 to 17.30
90 High Holborn, London, WC1V 6LJ

Event Description

At AOP's Forum on 8 July, entitled Going Global - Monetising your International Audience, we asked: what steps are being taken to improve international monetisation, which new approaches are being adopted, and with what level of success? The event will feature case studies from Sky and the Wall Street Journal Digital Network, the agency view from Carat, and also included speakers from Bauer and Improve Digital -

Read AOP's report on the event: The key to monetising foreign markets

Full Forum Schedule

2.00 pm - Registration

Kurt Edwards
2.30 pm - Chair’s Welcome and Opening Remarks
Overview: Issues, opportunities and trends

Kurt Edwards, Head of Digital Sales, Bauer Media

Joelle Frijters
2.40 pm - Creating Worldwide Monetisation Mixes

Joëlle Frijters, CEO and Founder, Improve Digital

  • Yield management - balancing potential revenue against costs
  • Determining an international market’s potential
  • Selecting your approach - direct sales, sales houses, ad exchanges, networks, optimisers or a hybrid set-up

Tristan Leaver
3.00 pm - US to Europe - Case Study: Wall Street Journal Digital Network

Tristan Leaver, Director Business & Audience Development, EMEA, Wall Street Journal Digital Network

  • Monetising the WSJDN portfolio across Europe – web and mobile
  • Revenue mixes – advertising, sponsorship and subscription
  • Building relevance for international audiences and advertisers
  • Partnership opportunities

3.20 pm - Coffee Break

Louisa Wong
3.40 pm - UK to Global - Case Study: BSkyB

Louisa Wong, Head of Network Advertising, Sky Digital Media

  • Challenges of delivering incremental revenue
  • Global advertising ecosystems: market diversity (capabilities, platforms and sophistication)
  • Localising content and appeal
  • Partnerships versus self-representation
  • Recession impact and industry trends

Luisa Bright
4.00pm - Working With Agencies To Unlock Revenue

Luisa Bright, Group Associate Director, Carat Digital

  • The agency perspective
  • Opportunities and barriers for publishers internationally
  • Future view

4.20 pm - Panel Debate and Q&A

5.00 pm - Drinks reception and networking

5.30 pm - Finish

Read Speaker interviews and Biographies

Interview with Kurt Edwards

Interview with Joëlle Frijters

Speaker Biographies

Thanks to Improve Digital for sponsoring this event.