Mobile - will it ever work for publishers? Content and tariff-play in the twenty-first century
16 Jul 2007
08.00 to 11:45
Queens House, 55-56 Lincoln's Inn Fields, London WC2A 3LJ
The combination of flat-rate data access tariffs and the younger demographics increasing mobile usage means that publishers can seize new revenue opportunities, but they have to create new services and use new channels of distribution.
With emerging flat-rate data packages, and the end of the operator’s walled garden, what opportunities does the mobile internet now offer publishers?
How can publishers effectively distribute their content through mobile services?
How should you be preparing mobile content for consumption?
What’s the impact of the increasing functionality of handset manufacturers?
What’s the commercial angle? Should you pursue on-portal deals? Or would you rather make your own mobile route?
This forum brought together industry experts to discuss and debate the next steps. Summary of the event is here.You can access their presentations below: