Association of online publishers Helping media owners build better digital business

Measurement and web-metrics - the gold standard?

22 Jun 2007
09.00 to 14:00
AOP Offices
Queens House, 55-56 Lincoln's Inn Fields, London WC2A 3LJ

Event Description

ABC Electronic
One of the web's unique characteristics as a medium is its measurability. We can track usage, behaviour and response in multiple ways, but which methodologies measure what? How can we compare figures from different sources?

A range of experts came to speak to delagtes about these issues.
You can now view their presentations below:

Henry RoweDownload Type: pdf
Download Size: 2504k

Richard FoanDownload Type: pdf
Download Size: 1604k

Peter BowmanDownload Type: pdf
Download Size: 361k

For more information, please contact AOP at:, or 020 7400 7566