Association of online publishers Helping media owners build better digital business

Maximising your relationship with ad networks

15 May 2008
13.00 to 17:30
The Cinema
Channel 4, 124 Horseferry Road, London, SW1P 2TX

Event Description

As ad networks proliferate, AOP hosted a forum to discuss the part they will play in the future of online advertising, and optimising publisher opportunities in this evolving area.

Read our report on the event: Future growth in display

Presentations available to download for members:

Introduction to online ad networks

Tim Brown, MD, Blue Lithium EUDownload Type: ppt
Download Size: 2251k

The Agency Perspective

  • Working with ad networks to improve your agency appeal
  • Current issues from the agency perspective
  • Good and bad working practices
  • What will the future look like

Martin Shaw, head of digital, OMD UKDownload Type: ppt
Download Size: 1596k

The Publisher Perspective

  • Pros and cons of working with an ad network.
  • Working with networks to secure the best yield
  • The future of online advertising

Nick Bradley, director of digital advertising, IPC MediaDownload Type: ppt
Download Size: 481k

Regulation: IASH

  • Defining best practice
  • The best ways to regulate the industry
  • Making self-regulation work
  • The current hot issues
  • The trends we will see in the year ahead

Rupert Staines, VP Europe, Adviva (Specific Media)Download Type: ppt
Download Size: 557k