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Mark Challinor, Director of Mobile Platforms, Telegraph Media Group

Mark is responsible for commercialisation of all mobile and tablet services/apps for one of the world’s major media groups. He also serves as International VP of INMA - The International Newsmedia Marketing Association (www.inma.org) - the world’s leading provider of global best practices and marketing ideas for news media companies looking to grow amid profound market change. (Mark has his own mobile and tablet blog on INMA's website). Mark has over 20 years' experience inside newspapers/media, holding senior commercial roles previously at Trinity Mirror (Daily Mirror, Sunday Mirror), Associated Newspapers (Daily Mail, Mail on Sunday, Metro) and now The Telegraph. He also gained five years in the mobile consultancy arena with clients from diverse fields: The American Marketing Association, Showcase Cinemas, Metallica and Girls Aloud music bands as well as major newspaper groups in Australia and India. In addition, Mark sits on the Code of Advertising Practice (CAP) panel for the UK’s Advertising Standards Authority (ASA), deciding what is legal, decent, honest and truthful in high profile sales promotional campaigns.