Managing your news operation

A workshop for news journalists who want to take a more structured approach to
planning and writing news pages and create a wider variety of news stories and
opportunities for their web and print titles.

Suitable for: Reporters, news editors and editors who have limited experience in
handling news pages for web and print titles.

Course content

• what makes a good story?
• the lifecycle of news
• opportunities for developing news stories that aren’t just PR spin
• where to find even more news – what new and different sources could we use?
• generating own ‘off-diary’ news stories
• balancing news coverage across print and the web
• developing web stories for the print medium
• making the most of web communities – how interacting with users can create more stories
• livening up news intros – different styles and approaches
• a look at delegates’ own news pages

Course leaders: David Mascord
Member price: £315 + VAT
Non-member price: £350 + VAT

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