Association of online publishers Helping media owners build better digital business

Making your web content work harder

2 Sep 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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This practical session will enable delegates to look at their site and third party sites and to evaluate different structures, content and writing styles. Delegates will also have the opportunity to create their own blueprints for effective content-driven sites.

Suitable for: Publishers, business managers, editors and writers working either online or across print and online platforms. The course highlights the differences between print and web content and teaches delegates how to plan, commission, choose and ensure their web content is appropriate, relevant and effective.

Course content

  • website strategy
  • web formats and content that work online
  • learning to discard the irrelevant
  • best uses for interactive content
  • managing interactive content
  • planning website content

Course leader: Lynda Burgess
Member price: £440 + VAT
Non-member price: £485 + VAT

Download booking form:

Download Booking Form