Luke Bradley-Jones, EVP, Managing Director, BBC.com

Luke Bradley-Jones is EVP, Managing Director for BBC.com, the international version of the BBC's website run by BBC Worldwide.

One of the world's largest news websites, reaching 50m visitors outside the UK with news, sport, business, weather and entertainment content, Luke is responsible for the ongoing strategic direction and management of the BBC.com business.

Luke joined BBC Worldwide in 2006 as Head of Strategy before moving to the company's New York office in 2007 to set up BBC Worldwide's U.S. digital business.

He joined BBC Worldwide following seven years with Spectrum Strategy Consultants where he focused on the media and telecommunications sectors across Europe, Asia-Pacific, and Latin America.

BBC.com is run by BBC Worldwide, the commercial arm of the BBC. In November 2007 the site introduced advertising outside of the UK to an audience of 50m million unique users generating revenues to reinvest in BBC content and services.
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