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Legal Training for Digital Marketers


Date:
23 Mar 2010
Time:
09.30 to 16:30
Venue:
Econsultancy London
Address:
4th Floor, The Corner, 91-93 Farringdon Road, London, EC1M 3LN

Overview

Fully updated for 2010, with in-depth review of legal challenges arising from the uptake of Social Media Networks and Online Behavioural Advertising (OBA). Libel, take-down, User Generated Copy (UGC) and cookie-consent are all in the mix!

This course, run by Econsultancy, provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn’t acceptable in the context of the most common forms of online marketing communications. Its wide-ranging scope covers legal issues throughout the lifetime of a customer, from prospecting through to fulfilment.

Find out more and book your place via the Econsultancy site.

Who should attend?

Communication & Marketing managers, marketers and database administrators involved in managing and developing communication digital channels.

How will I benefit?

You will be able to assess key legal requirements for both electronic marketing campaigns and company websites, identify high-risk areas related to privacy and confidential data and become confident about managing risk.

What will I learn?

In this wide-ranging course we will explore, challenge and discuss the critical legislation which will impact on many areas of your marketing strategy and execution, from the over-arching Data Protection Act 1998 to new Directives emerging from Brussels.

You will also learn how to assess compliance and ensure that data capture is legal, avoiding the pitfalls commonly associated with outsourcing. A sample of the course content:

  • The impact of the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008
  • Email and SMS marketing campaign compliance, including Data Protection Act 1998, Privacy, Electronics Communications Regulations 2003 and Information Commissioner Guidelines
  • Website compliance and accessibility, including cookies, data capture, privacy statements and Disability Discrimination Act 2005
  • Online Behavioural Advertising (OBA) and the contentious legal requirements for ‘cookie transparency and consent’
  • Common law issues including libel cases, cross-border jurisdiction and the responsibilities of moderators and UGC

Key learning outcomes


  • Understand the laws about opt-out and opt-in, what lists you can and can’t buy, and confidence in using email and multimedia marketing
  • How to avoid the basic, costly mistakes many marketers will make as the drive to engage via social media expands
  • How to discover if your website is compliant and your data capture is legal
  • How to ask key questions of suppliers that will separate the good from the dangerous


Find out more and book your place via the Econsultancy site.