Krishan has 10 years of digital media experience across the Agency, Publisher, Digital technology and ad-network space. He started his digital career in 2004 as
part of the newly formed publisher team at Mediabrokers and soon became Head of Publisher Account Management, managing supply relationships and publisher operations for the UK business. He worked alongside the senior leadership group to commercialize new product offerings and increase revenue efficiency across the business.
In 2008 and after gaining substantial industry and commercial experience with roles at Media Initiatives Group and Phorm, Krishan helped launched the Exchange Lab in the UK inspired by what he saw as the most effective route to market for advertisers and agencies through automated trading (RTB) and cutting edge technology. Krishan built the operations and technology function and utilised his commercial experience to increase revenue through the introduction and launch of new products.
In 2011 he joined GroupM Marketplace before launching Xaxis in the UK as part of the UK management team. He is now responsible for media and inventory strategy across VOD, display and mobile.