Association of Online PublishersHelping media owners build better digital business
Know your online audience
- Date:
- 17 Aug 2009
- Time:
- 09.30 to 17:00
- Venue:
- AOP Offices
- Address:
- Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
Delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.
Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.
20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.
Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.
Course content
- the online audience and its activities
- content and applications people are using
- emotional engagement and mind set of online users v other media
- consumer interaction with websites – research and usuability
- consumer interaction with different ad formats
- building consumer interaction into strategy
20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.
