Association of online publishers Helping media owners build better digital business

Know your online audience


Date:
17 Aug 2009
Time:
08.30 to 17:00
Venue:
AOP Offices
Address:
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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Delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.

Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.

Course content


  • the online audience and its activities
  • content and applications people are using
  • emotional engagement and mind set of online users v other media
  • consumer interaction with websites – research and usuability
  • consumer interaction with different ad formats
  • building consumer interaction into strategy


20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.

Download Booking Form