Association of online publishers Helping media owners build better digital business

Know your online audience

17 Aug 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
Download Booking Form

Delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.

Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.

Course content

  • the online audience and its activities
  • content and applications people are using
  • emotional engagement and mind set of online users v other media
  • consumer interaction with websites – research and usuability
  • consumer interaction with different ad formats
  • building consumer interaction into strategy

20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.

Download Booking Form