Association of online publishers Helping media owners build better digital business

Know your online audience

26 May 2009
PPA Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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Delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.

Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.

Course content:

  • the online audience and its activities
  • content and applications people are using
  • emotional engagement and mind set of online users v other media
  • consumer interaction with websites
  • research and usuability
  • consumer interaction with different ad formats
  • building consumer interaction into strategy

Special offer for May: 2nd place half price on all PPA Training

Download the booking form here:

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