Know your online audience

Date:: 26 May 2009
Time:: 09.30
Venue:: PPA Offices
Address:: Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ

Delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.

Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.

Course content:

the online audience and its activities
content and applications people are using
emotional engagement and mind set of online users v other media
consumer interaction with websites
research and usuability
consumer interaction with different ad formats
building consumer interaction into strategy

Special offer for May: 2nd place half price on all PPA Training

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