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Richard Asquith & Trevor Vagg, Kantar Media

Richard Asquith
Richard Asquith is CEO of Kantar Media’s TGI & Custom Division. In this role he has responsibility for the Global TGI network of syndicated media and marketing studies (present in over 60 markets) and for developing Kantar’s custom media and audience measurement research business.

Prior to this he was Managing Director of BMRB from 2004 to 2009, launching the IIPS (Institute for Insight in the Public Services) and BMRB’s public consultation unit during his tenure.

Richard has been involved in media research for over 25 years, starting his career at Research Surveys of Great Britain. He is a member of the Executive Editorial Board for the International Journal of Market Research and the programme committee for the biennial Print and Digital Research Forum (formerly the Worldwide Readership Research Symposium).

Trevor Vagg
Trevor Vagg is a Director within the Kantar Media Custom Division. Trevor has been closely involved with examining trends in internet usage and the adoption of different platforms for a dozen years. The Internet Monitor (on which TGI Net depends) was Trevor’s brainchild, as was futurePROOF.

As a Director in Kantar Media Custom, Trevor oversees the development of these syndicated services, ensuring that they adapt and respond to changing client needs.

Trevor is an experienced presenter and conference speaker. He was invited to speak at the launch of the Newspaper Marketing Society’s NOA (Newspaper Online Analytics) system in 2008 and writes a regular AnalystSpeak column for New Media Age.

Both are speaking at the AOP Research Forum: Unlocking insight from changing online behaviour on 17 November - book your place now.

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