Jonathan MacDonald, Managing Director, JMA

Jonathan MacDonald is the MD of the global agency Jonathan MacDonald Associates (JMA). For over a decade, JMA services (innovation workshops, thought leadership seminars and strategic project management) have been implemented into over 100 companies.

For Ogilvy, JMA consults the Chairman and CEO, creating the Global Mobile Strategy along with running workshops for BP, Unilever and Kodak along with new media strategy for American Express, Motorola, IBM, Vodafone and Nestle. Other clients include Mobixell, AdMarvel, Alcatel Lucent, QuickTV and Mixcloud.

Prior to taking Ogilvy as a client, Jonathan was part of the original team behind Blyk, the world's first purely ad-funded Mobile Network. He shaped the overall business strategy in the sales, operations, analytics and creative departments.

Jonathan has also been the Commercial Director of Ministry of Sound, the CEO of a Sky TV Channel and Chairman of the Music Industries Association. He is also the founder of a communications movement called EverySingleOneOfUs, which seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Company: www.jma.co.uk
Blog: www.jonathanmacdonald.com
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