Joelle Frijters, CEO and Co-Founder, Improve Digital

CEO and co-founder of Improve Digital, a company providing global monetisation solutions for premium publishers .

With over 11 years in online marketing and advertising, she is an international specialist in remnant inventory monetisation and revenue management.

In her last role at Microsoft, she launched and maximised the performance based business (MSNDR), solving Microsoft’s unsold inventory challenge in 11 European markets.

Prior to Microsoft she was involved in launching a social media start-up, later sold to Sanoma Publishing. Joelle’s career started at the head-office of KLM Airlines, where she got her first experience with revenue management in the airline industry. Joëlle graduated from the Global Executive MBA at IESE in 2008.
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