Joel Christie is Online Marketing Controller for BskyB where he is responsible for the acquisition and up/cross sell of Sky TV and Broadband packages through Display. He has worked for more than 10 years in the sales side and also client side, with a prominent focus on Direct Response advertising. He is particularly interested in the possibilities that have been created from RTB, Dynamic creative, and creating intelligent consumer journeys through technology.
Before joining Sky, Joel served as Business Development Manager at AOL.com. He has also worked for Platform-A, Advertising.com, The Independent and Time Warner