Jay runs Global Media Communications for all Unilever Deodorants business, working directly with Brand Development teams and Agencies to incorporate media strategy and channel thinking into the creative development process.
In addition to Communications Planning, Jay is responsible for driving Unilever's mobile excellence across the business.
Before moving to his current position, most recently, Jay ran the US Media Communications business for all Unilever HPC and Ice Cream brands. He has overseen media for several highly innovative campaigns for Dove, including the launch of Dove Go Fresh original “Fresh Takes” programming within MTV’s The Hills featuring Alicia Keys and the Dove Cream Oil consumer-generated ad contest culminating at the Oscars.
Jay’s diverse media experience coupled with his unique combination of traditional media planning and extensive digital work makes him perfectly suited to help drive the Unilever media vision. Before joining Unilever, he was the VP, Group Media Director on Discovery Networks at PHD.
Prior to that, he was the Associate Media Director at Starcom Mediavest, leading the Coca Cola and Kraft teams in their Integrated Brand Planning initiatives. Jay also was a Media Director at an internet start up company, AGENCY.COM
, in the heyday of the first web explosion of the late 90's/early 00's.
Jay is an incredibly creative thinker who has developed some highly innovative, and award winning media campaigns in his career. Besides Coke, Kraft and Discovery, Jay has worked on many other big brands/companies including: Procter & Gamble, Mercedes & JP Morgan.
After spending 15 years in New York City, he and his wife are really enjoying their new home in London. In his spare time, he is traveling throughout Europe to make up for that lost backpacking trip he didn’t take upon graduating university.
Jay appeared at the AOP Digital Publishing Summit 2010
- read the full programme
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe.
Its portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands and global leadership in many categories in which the company operates.
The portfolio features brand icons such as Flora, Knorr, Lipton, Dove, Lux, Pond’s, Lynx, Sunsilk, Persil, Cif and Domestos.
Unilever has around 174 000 employees in approaching 100 countries and generated annual sales of €40 billion in 2007. For more information about Unilever and its brands, visit www.unilever.com
The AOP Summit 2011 takes place on 14 October at the Westminster Park Plaza in London. Speakers confirmed so far include:
Fru Hazlitt, MD of Commercial and Online, ITV, Anna Settman, CEO, Aftonbladet, Mumsnet CEO & Founder Justine Roberts, Alisa Bowen, General Manager, The Wall Street Journal Digital Network, Jakob Nielsen, Managing Director Interaction, GroupM and Juan Lopez-Valcarcel, Director, Digital Product & Consumer Technology, Pearson. Find out more about the speakers
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