Association of online publishers Helping media owners build better digital business

Introduction to search marketing

4 Aug 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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The course will enable delegates to have a better understanding of how search is evolving, and how they can use its reach to drive traffic, revenue, and subscriptions.

Suitable for: Marketing professionals, senior circulation professionals, online executives and publishing decision makers.

Course Content

  • how search engines work – and improving your brand’s visibility
  • different revenue models – how they work and how to use them
  • improving visitor numbers with website optimisation and promotion
  • researching competitors to get ahead of the game
  • how search is evolving – and how to take advantage
  • understanding business models such as social networking
  • how the video sharing boom will affect magazine marketing
  • using keywords, AdWords and site optimisation
  • how to look for and combat click fraud
  • how to move your site(s) up the rankings

For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.

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