Introduction to internet marketing

An interactive course that enables participants to gain a greater understanding of the potential of online marketing and, particularly, what lessons can be learned from existing sites.

Suitable for: Marketing, circulation, publishing and editorial teams at every level. No technical expertise required.

Course content:

• how does marketing on the internet differ from other media?
• case studies of publishers using the web – both profitably and unsuccessfully
• search engine optimisation – how Google is changing the marketing roadmap
• email marketing – how to build and exploit an email database
• global reach – getting your message in front of a global audience
• performance indicators – how to prove that your campaign is effective and measurable
• the internet is (largely) free. Find out how to exploit it for your brand
• increase your online subscription sales
• using digital magazines and downloadable samplers
• using the power of communities to widen your message

20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.