Association of online publishers Helping media owners build better digital business

Introduction to internet marketing

20 Aug 2009
08.30 to 17:00
AOP Offices
Queens House, 55-56 Lincolns Inn Field, London, WC2A 3LJ
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An interactive course that enables participants to gain a greater understanding of the potential of online marketing and, particularly, what lessons can be learned from existing sites.

Suitable for: Marketing, circulation, publishing and editorial teams at every level. No technical expertise required.

Course content:

  • how does marketing on the internet differ from other media?
  • case studies of publishers using the web – both profitably and unsuccessfully
  • search engine optimisation – how Google is changing the marketing roadmap
  • email marketing – how to build and exploit an email database
  • global reach – getting your message in front of a global audience
  • performance indicators – how to prove that your campaign is effective and measurable
  • the internet is (largely) free. Find out how to exploit it for your brand
  • increase your online subscription sales
  • using digital magazines and downloadable samplers
  • using the power of communities to widen your message

20% off for August - For more information, please contact Sarah-Jane MacGregor, tel. 020 7400 4533.

Download Booking Form