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IDM Annual Lecture: Why you need a Customer Experience Strategy

8 Nov 2012
18.30 to 21:00
Millennium Gloucester Hotel
Kensington, central London

Institute of Direct MarketingThis is your chance to hear Forrester Research Director and customer experience expert, Harley Manning, on why putting the customer at the centre of your business matters more now than any other strategic imperative.

Using detailed case studies, specifically selected for a senior UK marketing audience, Harley Manning will describe a whole new process that involves creating and nurturing a system of interdependent, self-reinforcing, company-wide practices that align employees, partners, processes, policies, and technology around customers.

You’ll find the full programme at of this fascinating session at

IDM are delighted to announce that AOP Members are able to book this event at the IDM Member Rate of just £30 + VAT. If you would like to book your place email quoting AOPAL or call 020 8614 0277.