The potential is there for publishers to provide niche search offerings to users, thereby:
- enhancing their online presence
- providing new revenue sources
On 21 January 2008, AOPheld a forum at IPC Media on specialised/vertical search.
Summary: How publishers can claim Google users.
Presentations from the event are available to downloadbelow:
Chair's Introduction: Can publishers reclaim their online communities from Google?Daniel Pollock, vice president & lead analyst - STM, Outsell Inc. (
click here to download presentationDownload Type: ppt
Download Size: 1260k)
The changing digital environment and role of vertical searchLinus Gregoriadis, head of research, E-consultancy (
click here to download presentationDownload Type: ppt
Download Size: 765k)
Supplier Showcase: Innovative Search-Driven Monetisation Strategies for Vertical PublishersSimon Baptist, strategic product manager, Fast (
click here to download presentationDownload Type: ppt
Download Size: 2590k)
Supplier Showcase: B2B Perspectives on Vertical SearchIain Fletcher, vice president, marketing, Convera Technologies (
click here to download presentationDownload Type: ppt
Download Size: 1108k)
Supplier Showcase: Leveraging both proprietary and free content to support your business modelJonny Orange, media and publishing account manager, Endeca (
click here to download presentationDownload Type: ppt
Download Size: 1340k)
Vertical Search – Challenges and OpportunitiesGraeme McCracken, COO, Reed BusinessSearch (
click here to download presentationDownload Type: ppt
Download Size: 4299k)