Association of online publishers Helping media owners build better digital business

Harnessing specialised search


Date:
21 Jan 2008
Time:
13.30 to 17:00
Venue:
IPC Media Offices
Address:
Blue Fin Building, 110 Southwark Street, London, SE1 0SU

Event Description

The potential is there for publishers to provide niche search offerings to users, thereby:

  • enhancing their online presence
  • providing new revenue sources
On 21 January 2008, AOPheld a forum at IPC Media on specialised/vertical search.

Summary: How publishers can claim Google users.

Presentations from the event are available to downloadbelow:

Chair's Introduction: Can publishers reclaim their online communities from Google?
danielpollock

Daniel Pollock, vice president & lead analyst - STM, Outsell Inc. (click here to download presentationDownload Type: ppt
Download Size: 1260k
)

The changing digital environment and role of vertical search
linusgregoriadis

Linus Gregoriadis, head of research, E-consultancy (click here to download presentationDownload Type: ppt
Download Size: 765k
)

Supplier Showcase: Innovative Search-Driven Monetisation Strategies for Vertical Publishers
simonbaptist

Simon Baptist, strategic product manager, Fast (click here to download presentationDownload Type: ppt
Download Size: 2590k
)

Supplier Showcase: B2B Perspectives on Vertical Search
Iainfletcher

Iain Fletcher, vice president, marketing, Convera Technologies (click here to download presentationDownload Type: ppt
Download Size: 1108k
)

Supplier Showcase: Leveraging both proprietary and free content to support your business model
jonnyorange

Jonny Orange, media and publishing account manager, Endeca (click here to download presentationDownload Type: ppt
Download Size: 1340k
)

Vertical Search – Challenges and Opportunities
graememccracken

Graeme McCracken, COO, Reed BusinessSearch (click here to download presentationDownload Type: ppt
Download Size: 4299k
)