Association of online publishers Helping media owners build better digital business

Big Data for Media conference: Harnessing the Power of Big Data

8 May 2014
09.00 to 18:00
London's Microsoft headquarters

Early Bird rate of £300 until 31 March! HuffPost CEO, Tesco/dunnhumby and Financial Times data execs headline Big Data conference Join us at the second annual global Big Data for Media conference at London's Microsoft headquarters on Thursday, 8 May. Top notch speakers will inform you about best practices in Big Data for Media transformation for the business of media and for journalism: * Keynote Jimmy Maymann, CEO of Huffington Post
* Keynote Matthew Keylock, global data executive, Tesco / dunnhumby
* BBC's Amanda Farnsworth, head of the BBC's new data journalism initiative
* Financial Times' head of data analytics, Tom Betts
*'s International managing director, Peter Bale
* Buzzfeed's director of data research and development, Ky Harlin
* Digitas/LBi's global director of strategic insight, Jonathan Lyon
*, mobile network's co-founder Arsenio Santos
* Global Editors Network's Mirko Lorenz, director, Data Journalism Awards

What you'll learn:

* Customer analytics strategies and tactics
* Data journalism best practices
* dunnhumby's 15-year-old Big Data strategy, considered best practice in the business world
* Developing a Big Data strategy in both business and journalism units of the media company
* How to launch and operate a Big Data and Data Journalism operation
* Using Big Data for award-winning journalism
* How advertising agencies demand Big Data engagement for ad campaigns
* How Big Data is used in mobile phone strategies for media companies
* How Big Data is used to gauge sentiment and trends in social media View the programme 
View the presentations
View the biographies
Register for the conference
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For more information, contact conference founder and organiser, Martha Stone: