Association of online publishers Helping media owners build better digital business

Big Data for Media conference: Harnessing the Power of Big Data


Date:
8 May 2014
Time:
09.00 to 18:00
Venue:
London's Microsoft headquarters
Address:

Early Bird rate of £300 until 31 March! HuffPost CEO, Tesco/dunnhumby and Financial Times data execs headline Big Data conference Join us at the second annual global Big Data for Media conference at London's Microsoft headquarters on Thursday, 8 May. Top notch speakers will inform you about best practices in Big Data for Media transformation for the business of media and for journalism: * Keynote Jimmy Maymann, CEO of Huffington Post
* Keynote Matthew Keylock, global data executive, Tesco / dunnhumby
* BBC's Amanda Farnsworth, head of the BBC's new data journalism initiative
* Financial Times' head of data analytics, Tom Betts
* CNN.com's International managing director, Peter Bale
* Buzzfeed's director of data research and development, Ky Harlin
* Digitas/LBi's global director of strategic insight, Jonathan Lyon
* Cir.ca, mobile network's co-founder Arsenio Santos
* Global Editors Network's Mirko Lorenz, director, Data Journalism Awards

What you'll learn:

* Customer analytics strategies and tactics
* Data journalism best practices
* dunnhumby's 15-year-old Big Data strategy, considered best practice in the business world
* Developing a Big Data strategy in both business and journalism units of the media company
* How to launch and operate a Big Data and Data Journalism operation
* Using Big Data for award-winning journalism
* How advertising agencies demand Big Data engagement for ad campaigns
* How Big Data is used in mobile phone strategies for media companies
* How Big Data is used to gauge sentiment and trends in social media View the programme 
View the presentations
View the biographies
Register for the conference
View the Big Data for Media Blog The Big Data for Media conference organised by:   Follow us on Twitter:
For more information, contact conference founder and organiser, Martha Stone: