AOP hosted an interactive forum on 30 March 2005 on making use of the latest technology to reach new audiences and mazimize advertising revenue.
Opening the forum, which was attended by more then 30 senior online publishers, Will Callaghan, editor of Menshealth.co.uk
, pointed out that 32 per cent of UK internet users now have broadband, saying: “They want content on demand and are grabbing it with both hands.” Other speakers at the event included: Chris Kimber, head of BBC Radio Interactive, Dave Barker, commercial director of Flytxt and Dan Clays, interactive director of agency Quantum Media.
[read more on the forum
(available to AOP members only)